Earlier this week we asked the question - Are QR codes ready for mainstream adoption? Labour, the centre-left Irish political party, would appear to believe so as they introduced the technology to their website last week.
Although the editorial content of the Irish Daily Star isn’t particularly interesting in my opinion, one half-page advertisement on page fourteen of yesterday’s publication caught my attention. The advertisement contained nothing more than an image of one man’s bald head with a note saying “Warning: Coming to a head near you”, and cleverly a QR code placed neatly in the top-right-hand corner. So once again we ask the question - are QR codes popular enough to use in mainstream media?
More details have emerged today about the mysterious augmented reality game based in Dublin known as Copān. The game is part of an innovative marketing campaign surrounding the launch of the new Copān Bar venue in Rathmines, Dublin.
The neo-punk rockers are publicising the release of 'A Thousand Suns' with the inclusion of QR-codes on billboard advertising. The codes give fans the opportunity to listen to tracks or download the album directly to their phones or camera-enabled smart devices.