sxsw Archives - The Sociable

Business Entertainment Gaming Social Media Technology

SXSW festival explores the heights of creativity in digital event, sets 2022 dates

5.46K

Braving the new online world in true style, South by Southwest (SXSW), the premier destination for creatives across the globe,...

Business

SXSW 2018 names 140 advisors for Accelerator Pitch Event

Tim Hinchliffe5 years ago

3.95K

The 10th annual SXSW Accelerator Pitch Event announces over 140 advisory board thought leaders of technology startups from around the globe for SXSW 2018....

Business

PermitZone officially launches to ease pain of securing building permits after winning industrial tech pitch at SXSW

Tim Hinchliffe6 years ago

4.97K

Coming fresh after winning $15K at SXSW's Industrial Technology Pitch Competition, PermitZone officially launches to help bring building permit acquisition...

Business Technology

Old school vs new school fundraising: How for-profit companies are helping non-profits in the digital age

Guest Contributor7 years ago

2.8K

Ted Decareau is the founder of Doofl, a mobile fundraising app in which users make fun “dares” or challenges with...

Technology

Three things that were different about the start-ups of SXSW 2013

Sara Morgan10 years ago

3.99K

Start-ups at 2013's SXSW weren't like the those of 2012.Entrepreneurs are building more than just social apps & they're coming from more diverse backgrounds

Entertainment

Big Motive’s Smart TV app shows what smart engineers can do #websummit

Piers Dillon Scott10 years ago

2.38K

We speak to the founder of Big Motive, whose Smart TV app, Motivision, allows users to make live purchases & will be launched at SXSW in March 2013.

Instagram was named Apple's 2011 iOS app of the year. Credit: Iampson on Instagram

Mobile

Instagram arriving on Android “very soon”

Darren McCarra11 years ago

2.43K

Instagram, the hugely popular photo-sharing and filtering app, currently only available on iOS, is arriving on Android "very soon", having passed 27 million registered users in recent days.

Social Media

Google Circles: Google announces it’s creating a social network, again

Piers Dillon Scott12 years ago

3.01K

Google is in the process of developing a new social network called Google Circles, the search engine announced at South by Southwest Interactive today. It has long been rumoured that Google was working on one or a number of social networks and this announcement may be the result of the long mooted Google Me and Google Loop projects.

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every other Friday for new episodes. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.

Episode Description below⬇️

Leave an iTunes review here – https://apple.co/3i60XWu

Subscribe on Youtube here – https://bit.ly/3o1M4Z3

Find out more about our sponsor Publicize here – https://bit.ly/3BqDUxc

One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.