The secret to Google's success is in its failures. According to some nice research undertaken by The Next Web, 36% of all Google products since 1998 have failed. Out of a total of 251 independent Google products launched since then, 90 have subsequently been shelved, while the rest remain operational.
Google has revealed that they are currently working on a version of Google+ for brands and businesses that will debut “later this year”. While many major brands are keen to join Google+, itself only one week into private beta, Google are actively discouraging businesses from using regular Google+ profiles, stating that an “optimal experience” for brands and organisations is on its way.