It sounds like something from 80s cult classic Weird Science but next month Esquire readers and Barnes and Nobel customers will be able to ‘interact’ with a life size virtual supermodel.
US lad’s mag Esquire will be giving its readers an “active and engaging experience” with its latest cover girl, Brooklyn Decker, through their iPhones. From February Barnes and Noble customers will be able interact and take pictures alongside Decker using a custom built Esquire iPhone app.
With the app Esquire readers can get up-close-and personal with a life size Decker as a virtual copy of her will appear in each of Barnes and Nobel’s 700 US stores. The app works by detecting the user’s location and, provided they are within 45 meters (50 yards) of the shop’s magazine area, an image of the model will be overlaid on the screen of the user’s iPhone.
Esquire said “We are fortunate to have the opportunity to work with [app developer] GoldRun to use this radical next phase in Augmented Reality to engage our readers like never before and allow them to interact with one of the sexiest women in the world, Brooklyn Decker.”
Speaking to the New York Times David Granger, editor in chief of Esquire said he believed the application would benefit both the magazine and Barnes and Noble, “We’re hoping it will drive traffic to their stores and it will benefit both of us.”
Whether or not this will reverse the falling print sales or Barnes and Nobles current financial state is unclear although it does point to the increasing use of augmented reality
New research shows AI companions can lift mood and teach social skills, but only when…
Hate speech is a launching point for crackdowns on narratives that impede UN agendas: perspective…
On June 4, technology executives gathered at the SIM Hartford chapter presided over by Fariba…
The PECCH is an attempt to persuade us into believing that climate & health policies…
The program agenda for the World Economic Forum's (WEF) 16th Annual Meeting of the New…
It’s easy to get caught up in the visuals—perfectly styled rooms, dramatic before-and-afters, bold architectural…
View Comments