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J.K. Rowling's Pottermore
Business

J.K. Rowling’s Pottermore brings App Store economics to ‘niche’ markets

With the launch of the Pottermore website Rowling has brought app store economics to ‘niche’, that is to say single subject, markets. This is not only a dramatic change for book publishers but will certainly change online economics for other established franchises. Film, video games, and music retailers will be paying close attention to Rowling’s Harry Potter App Store as they attempt to replicate her economic model for themselves.
Technology

Esquire magazine, the cover model and augmented reality

It sounds like something from 80s cult classic Weird Science but next month Esquire readers and Barnes and Nobel customers will be able to ‘interact’ with a life size virtual supermodel. US lad’s mag Esquire will be giving its readers an “active and engaging experience” with its latest cover girl, Brooklyn Decker, through their iPhones. From February Barnes and Noble customers will be able interact and take pictures alongside Decker using a custom built Esquire iPhone app.