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Esquire magazine, the cover model and augmented reality

It sounds like something from 80s cult classic Weird Science but next month Esquire readers and Barnes and Nobel customers will be able to ‘interact’ with a life size virtual supermodel. US lad’s mag Esquire will be giving its readers an “active and engaging experience” with its latest cover girl, Brooklyn Decker, through their iPhones. From February Barnes and Noble customers will be able interact and take pictures alongside Decker using a custom built Esquire iPhone app.
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