Linken Park "A Thousand Suns"
If the outdoor advertising for Linkin Park’s latest album is anything to go by QR-codes appear to have hit the mainstream.
The neo-punk rockers are publicising the release of ‘A Thousand Suns‘ with the inclusion of QR-codes on billboard advertising. The codes give fans the opportunity to listen to tracks or download the album directly to their phones or camera-enabled smart devices.
While this use of the barcode technology may not be revolutionary, the significant placement of the QR-code, which effectively amounts to empty space, in the ads points to the growing adoption of smartphones amongst the advertiser’s key 18 to 34 year old demographic.
According to data from comScore smartphone adoption has grown by 41% in Europe in the past year accounting for a quarter of all phones the UK market.
If you are a fan of Linkin Park and have a smartphone then look out for the posters, which have gone up on ground-level adshells across the UK and Ireland in the past week.
Neobanks and fintech solutions hit the US market more than a decade ago, acting as…
Central bank digital currencies (CBDCs) will hopefully replace physical cash and become fully digital, a…
Five years ago, Frank Chen posed a question that has stuck with me every day…
What happens when the world's richest man gets caught in the crosshairs of one of…
As companies that operate large vehicle fleets make the switch to electric vehicles (EVs), a…
A predictive government utopia would be a dystopian nightmare for constitutional republics: perspective Predictive government…
View Comments