About 52% of expert marketers believe that animations come with the best ROI. Why? That’s because the main target of any website is to make a user stay for longer and videos play a major role in making this happen.
According to reports, users spend 2.6x more time on a website that has animations compared to one that doesn’t.
It’s also important to place the animation at the right place so that it can get the attraction that it needs. According to experts, homepage serves as the best spot. This is because the homepage is usually the first page a user will see when he or she visits a website, and will also make a judgment based on it.
Thus, animations should be used on a homepage as it can help improve bounce rate and provide other benefits as well. However, this does not mean that you cannot use animations on any other page.
Animations can be used anywhere, but homepage should always be your first preference. Now without much ado, let’s have a look at why it is important to have animation on the homepage.
Reduces Bounce Rate
Bounce rate is referred to as the percentage of users jumping from a website to another after visiting one page, which is most likely to be the homepage. A website with an increased bounce rate means it fails to attract visitors.
By using an animated video on the homepage, you can make a user stay for about 2 minutes longer on an average.
According to science, an individual’s attention span is only 8 seconds long. This means that using an animated video gives you a 1500% user time on the homepage by increasing the spent time from 8 seconds to 2 minutes.
This happens because when an animated video plays on the site, users will most probably stay to finish it, given that the video is well made and impressive. The user staying might not necessarily make a purchase, but thit extended stay can help improve bounce rate, which can impact SEO.
Keeps Users Hooked During Loading Time
Even a one second delay in website loading can cost 7% loss in conversions. That’s a huge loss.
To make this less cumbersome, you can place an animated video on the homepage while the site loads. This way users will not feel the waiting time.
Explainer Animations Increases Sales
Animations can be anything from an interesting GIF to a length explanatory video. Using an explainer animation on the homepage can boost sales by up to 20%.
It’s a sort of a marketing video that explains what a business actually does. It can help increase sales by improving conversion rates, but such videos should be under 2 minutes.
Animations Can Help Nail Advertisements
You can use animations to display new deals and promotions and bag more sales.
Animated ads are liked over plain ads, given that they are well made.
Animations on homepage can provide with several benefits. Just find an animation studio like Spiel Creative so that you can get high quality animations for your website and boost your ROI.