" />
Business

ShoreTel Sky Lets Their Customers Do The Selling, One Short Video At A Time

ShoreTel Sky Lets Their Customers Do The Selling, One Short Video At A Time
the+SeanRosensteel@sociable.co'

What happens when you ask customers to rate your business or service? For ShoreTel Sky, they saw a whole lot of love. That’s because they created an integrated promotion and contest built around an innovative user-generated video platform called Bravo Video. Who would have thought that people could get so passionate about a business phone system?

A Simple Idea
The premise was simple. Reward customers for sharing why they chose ShoreTel Sky as their VOIP provider. $25 Amazon.com gift cards were awarded for video submissions and a grand prize of an OfficeRunner Wireless Headset System from Sennheiser was provided for the best of show submission.

Shore Tel Sky Videos

Simple To Implement
The testimonial videos help build ShoreTel Sky’s brand with peer authority and business believability. ShoreTel was impressed by how detailed and directed the video comments turned out, and the video format brought a feel of honesty and integrity to the testimonials.

Because the Bravo technology lets users simply talk into their webcam to deliver a 60-second testimonial, the process was quick, easy and measurable. Plus, ShoreTel Sky was able to quickly review all videos before posting them. And as you can imagine, their legal folks appreciate that!

Simply Successful
By promoting the contest on their Facebook page, the promotion garnered 30 user-generated videos within the first few hours of launching the contest. Currently the videos are getting views on the ShoreTel Sky website and will most likely be featured on their YouTube channel to help drive extra organic search interest and attention.

Let Your Customers Sell You, In A Natural & Powerful Way
Don’t let the idea of video come across as being too complex to use for gathering testimonials. Start leveraging a resource like Bravo Video (or Skype, for that matter) to let your customers use their very own words and emotions to simply share their success stories, one short video at a time.

Today’s take-away?  Word-of-mouth – it’s the most powerful advertising on earth.

Feature image via Big Stock Photos

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business
the+SeanRosensteel@sociable.co'
@seanrosensteel

Sean Rosensteel is the Head of Business Development at Bravo Video, a web-based platform that enables businesses to instantly receive videos from customers, users and fans - right over the web.

More in Business

coding

Council on Integrity Taps Coding Bootcamp DevMountain to Build Student Trust

Tim HinchliffeApril 14, 2017
accelerator

Puerto Rico’s Parallel18 accelerator offering $40K grants to 40 startups for 4th gen.

Tim HinchliffeApril 11, 2017
chile visa

Visa Tech: Chile is streamlining 15 day visa process for foreign startups, tech workers

Tim HinchliffeApril 7, 2017
startup ecosystem

HeyOrca Just Gave a Huge Boost to North America’s Oldest City’s Startup Ecosystem

Tim HinchliffeMarch 31, 2017
gig economy

Hire.Bid uses gig economy to flip professional services marketplace on its head

Tim HinchliffeMarch 30, 2017
building permit

PermitZone officially launches to ease pain of securing building permits after winning industrial tech pitch at SXSW

Tim HinchliffeMarch 22, 2017
latin america startups

500 Startups launches fund to invest $10M for entrepreneurship in Latin America

Tim HinchliffeMarch 20, 2017
resume

As jobs become more short-term gigs, VisualCV resume builder caters to evolving workforce

Tim HinchliffeMarch 15, 2017
founder institute

Founder Institute NY graduates 13th class through premier startup accelerator program

Tim HinchliffeMarch 13, 2017