Share O'Leary

Shane O'Leary

'A 'digital geek' in the coolest sense, Shane @shaneoleary1 works in Dublin agency land with Target McConnells as a strategic planner. Keenly interested in brand strategy, storytelling, technology and transmedia, he's a frequent commentator on the Irish marketing landscape and keeps his own blog at http://shaneoleary.me. He's also a devout Leinster Rugby fan and sports devotee.'

Business

5 great Facebook brand communities, and what you can learn from them

Shane O'Leary7 years ago

4.15K

There are many examples of bad Facebook brand pages, but which are the good ones. Which brands' Facebook pages add to their reputation and build new leads?

Business

Social brands, beware the amateur ‘hacktivist’ with bad intentions

Shane O'Leary8 years ago

3.17K

Poor customer service or misguided marketing campaigns can be the ruin of brands, so should companies be afraid of the wrath of the social web?

Business

5 simple ways to improve your brand’s Facebook page

Shane O'Leary8 years ago

12.2K

Your customers value your Facebook page more than you think, perhaps more than you do. So you better be sure that you follow these steps.

Web

Going native: A closer look at advertising’s new buzzword

Shane O'Leary8 years ago

2.32K

"Native advertising" is the advertising industry's latest buzzword but is just a passing fad or the industry adjusting to advances in participatory media?

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Randon Heim is the host of “Don’t worry, We’ll talk it out,” a podcast exploring the fundamental concepts that drive how we perceive the world. “The Psychology of a Riot,” “The Black Death: Coronavirus and Race Relations,” and “Ignorance is Bliss: How Anti-Intellectualism Ruined America,” are just a few examples of subjects Heim has covered on his show, but today he joins us to discuss Cancel Culture.

If you are unfamiliar with the term Cancel Culture… well, you are in the right place, but to give you a brief description now, Cancel Culture refers to the act of withdrawing support for (canceling) public figures and companies that have done or said something considered objectionable or offensive.

In this episode, we discuss the positive and negative use case of Cancel Culture, how innocent citizens have been impacted by this, and beloved historical figure who could have been impacted by Cancel Culture due to skeletons in their closets.

In addition to the above, since it is impossible to future proof what we say or post against the moral standard of tomorrow, we explore how society’s perception of past comments, pictures, or posts will evolve in time, and what it will take for us to find a healthy relationship with Cancel Culture.