'A 'digital geek' in the coolest sense, Shane @shaneoleary1 works in Dublin agency land with Target McConnells as a strategic planner. Keenly interested in brand strategy, storytelling, technology and transmedia, he's a frequent commentator on the Irish marketing landscape and keeps his own blog at http://shaneoleary.me. He's also a devout Leinster Rugby fan and sports devotee.'
There are many examples of bad Facebook brand pages, but which are the good ones. Which brands' Facebook pages add to their reputation and build new leads?
"Native advertising" is the advertising industry's latest buzzword but is just a passing fad or the industry adjusting to advances in participatory media?