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Shane O'Leary

'A 'digital geek' in the coolest sense, Shane @shaneoleary1 works in Dublin agency land with Target McConnells as a strategic planner. Keenly interested in brand strategy, storytelling, technology and transmedia, he's a frequent commentator on the Irish marketing landscape and keeps his own blog at http://shaneoleary.me. He's also a devout Leinster Rugby fan and sports devotee.'

Business

5 great Facebook brand communities, and what you can learn from them

Shane O'Leary10 years ago

7.99K

There are many examples of bad Facebook brand pages, but which are the good ones. Which brands' Facebook pages add to their reputation and build new leads?

Business

Social brands, beware the amateur ‘hacktivist’ with bad intentions

Shane O'Leary10 years ago

4.36K

Poor customer service or misguided marketing campaigns can be the ruin of brands, so should companies be afraid of the wrath of the social web?

Business

5 simple ways to improve your brand’s Facebook page

Shane O'Leary10 years ago

13.5K

Your customers value your Facebook page more than you think, perhaps more than you do. So you better be sure that you follow these steps.

Web

Going native: A closer look at advertising’s new buzzword

Shane O'Leary10 years ago

3.62K

"Native advertising" is the advertising industry's latest buzzword but is just a passing fad or the industry adjusting to advances in participatory media?

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better and sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast. BrainsByteBack guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Pr

One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.