5 great Facebook brand communities, and what you can learn from them
There are many examples of bad Facebook brand pages, but which are the good ones. Which brands' Facebook pages add to their reputation and build new leads?
Social brands, beware the amateur ‘hacktivist’ with bad intentions
Poor customer service or misguided marketing campaigns can be the ruin of brands, so should companies be afraid of the wrath of the social web?
5 simple ways to improve your brand’s Facebook page
Your customers value your Facebook page more than you think, perhaps more than you do. So you better be sure that you follow these steps.
Going native: A closer look at advertising’s new buzzword
"Native advertising" is the advertising industry's latest buzzword but is just a passing fad or the industry adjusting to advances in participatory media?
