Via madeinhollywood.ie/
We’re live from the Measurement.ie conference in the National College of Ireland where experts from the country’s digital industry will bediscussing social media, analytics, metrics and content.
They’ll be showing businesses, start-ups and entrepreneurs how they can best use, as well as analyse their use of, the social web and digital media. We’ve already briefly spoken to many of the speakers here today.
Damien Mully @damienmulley is the man behind the event and he’s joined by Rick O’Shea (@rickoshea), who is MC for the day.
We won’t be the only people reporting on today’s conference; check out DoneDeal.ie (@donnaatdonedeal), the guys at Blacknight (@blacknight) and the National College of Ireland (@ncirl) for more tweets.
The conference is hashtagged #donedealsocial with tweets coming from @measurementconf. There’ll also be a live stream over on the Measurement.ie website.
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First up is @laurenceveale the UX lead for IQ Content
First up is @laurenceveale the UX lead for IQ Content
@laurenceveale - is there a better way of using analytics. There can be too much data and it's often difficult to understand
@laurenceveale: With analytics, your users are trying to tell you something, by looking at the right data you can hear them. But you have to look at the right data.
@laurenceveale identify your purpose, do you want to?Generate online salesMaximise customer valueCreate leadsReduce costs through self service
@laurenceveale - So how do you convert metrics to insight.
Use segmentation to identify where people are coming from (social or mobile, spend for keyword use)
@laurenceveale examine where people come from, what do they do, and what is the outcome to get a rounded view of your data/audience
@laurenceveale: approach your analytics with a question and each time you look at the data answer that question
@laurenceveale suggests looking at Google's New analytics and its improved reports
Question to @laurenceveale about users that bounce from a website. Will people who are bouncing give feedback when they leave.A: Not all users will respond but many will respond and the data can be valuable. But not all bouncers are bad