crm Archives - The Sociable

Sales veteran Jim Benton joins Apollo.io as CEO

6.19K

San Francisco-based startup Apollo.io is announcing this week that sales veteran Jim Benton is joining the company as CEO. Benton was...

Business

How an SaaS platform helped Princeton Review rapidly boost $170K in sales

Tim Hinchliffe5 years ago

2.76K

The Princeton Review sales team reported a $170,000 increase in additional revenue in less than two months using Software as a...

Web

How CoBrowsing is Key to Quality Conversions When Coupled With CRMs

Tim Hinchliffe5 years ago

3.95K

Implementing CoBrowsing to your business's already existing customer service software can double conversions when combined with audio, video, or chat...

Technology

Ottawa tech scene still booming with $1M raised by membership management platform

Tim Hinchliffe5 years ago

2.69K

As the demand for tech talent continues to rise in Ottawa, a membership management platform raises $1 million to expand...

Technology

Qurious launches real-time voice AI that helps rambling sales reps seal the deal

Tim Hinchliffe5 years ago

4.51K

Qurious launches a real-time voice AI platform to help people in sales leverage proven best practices on every call by nudging...

Web

Delegating: Effective management or a lazy way to dump responsibility?

Tim Hinchliffe6 years ago

6.33K

Delegating is a concept that usually has polar reactions depending on who's giving and receiving it. It's either an effective...

Business

How AI as a Service will be imperative for business in the near future

Guest Contributor6 years ago

3.51K

Many companies are now adopting the use of AI as a Service. Consumers are already encountering it in their daily...

Technology

Colombia-based Pimex beta launches CRM for marketers to monetize leads

Tim Hinchliffe6 years ago

2.81K

Colombia-based marketing leads organizing platform Pimex beta launches to help marketers better manage and monetize their leads. https://vimeo.com/172902268 Available in...

Business

7 Salesforce hacks for business admins

Guest Contributor7 years ago

1.89K

Salesforce applications are easy to use, deploy, and integrate on top of being intuitive, but if you want to get the...

Business

Live blog from the #donedealsocial Measurement.ie Conference

Piers Dillon Scott11 years ago

32.2K

We're live from the Measurement.ie Conference where some of Ireland's digital media leaders are discussing social media, analytics, metrics, content and best practice

Business

Georgina Bowes talks professional social media analysis, ahead of Measurement.ie

Piers Dillon Scott11 years ago

2.41K

We talk to Georgina Bowes, the Digital Communications Manager at Glanbia, about professional social media analysis ahead of Measurement.ie

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.