Categories: Gaming

Sony says no PS4 announcement at E3 2012

Sony Computer Entertainment Chairman Kaz Hirai

Sony will not be announcing the PlayStation 4 at this year’s E3 gaming expo. Microsoft and Nintendo, however, are still expected to press ahead with their own forthcoming console announcements.

Sony will not be announcing their next-generation console this June in Los Angeles, where it was previously speculated that they would make a surprise appearance.

Sony Computer Entertainment Chairman Kaz Hirai said in a brief statement at the ongoing Consumer Electronics Show in Las Vegas that the company would “not be making any announcements at E3”, and that it had no plans to flout the PS3’s stated 10-year life cycle.

Taking that literally, it’s possible that we won’t see the PS4 until late 2016.

It seems slightly odd that Sony are insisting on adhering so rigidly to their original 10-year life cycle strategy, especially since Microsoft will likely gain another crucial console head-start on Sony. Some of the PS3’s technology, like Blu-ray, is already proving obsolete.

Source: WSJ

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

How a former Wall Street exec is saving your plants and the planet 

Jeanna Liu’s love for nature is rooted in her childhood. As a young girl, Liu…

2 days ago

New initiative announced to accelerate cloud, GenAI adoption in Latin America

The arrival of generative artificial intelligence (genAI) into the mainstream at the end of 2022…

2 days ago

Deborah Leff to join Horasis Advisory Board in boost to machine learning and data initiatives 

Data analytics and machine learning models deliver the most powerful results when they have access…

2 days ago

37, Emotionally Stuck, and Why the Journey Didn’t Change Me

I’ve been on the road for almost a year now. Chasing freedom, adventure, and purpose.…

4 days ago

Will iPhones Get Pricier Under Trump’s Leadership?

As technological use increases, so may the cost of innovation due to the global movement…

4 days ago

The Science of Gift-Giving: 10 Functional Gifts for the Holidays

Have you ever asked yourself why some people are amazing at picking gifts, while others…

5 days ago