Categories: Gaming

Sony says no PS4 announcement at E3 2012

Sony Computer Entertainment Chairman Kaz Hirai

Sony will not be announcing the PlayStation 4 at this year’s E3 gaming expo. Microsoft and Nintendo, however, are still expected to press ahead with their own forthcoming console announcements.

Sony will not be announcing their next-generation console this June in Los Angeles, where it was previously speculated that they would make a surprise appearance.

Sony Computer Entertainment Chairman Kaz Hirai said in a brief statement at the ongoing Consumer Electronics Show in Las Vegas that the company would “not be making any announcements at E3”, and that it had no plans to flout the PS3’s stated 10-year life cycle.

Taking that literally, it’s possible that we won’t see the PS4 until late 2016.

It seems slightly odd that Sony are insisting on adhering so rigidly to their original 10-year life cycle strategy, especially since Microsoft will likely gain another crucial console head-start on Sony. Some of the PS3’s technology, like Blu-ray, is already proving obsolete.

Source: WSJ

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

The new generation of AI-powered chatbots boosting patient engagement and helping busy physicians 

AI in health has been growing for years, helping to spot disease biomarkers and better…

2 days ago

As tech companies recognize the strategic importance of PR, these 10 professionals are ones to watch in 2026

In 2026, digital technology can no longer be classified as a trend. Today, it represents…

3 days ago

Rockefeller exec echoes Tony Blair, Larry Ellison calls to unify data: One Health Summit

Rockefeller Foundation VP for Reimagining Humanitarian Nutrition Security Simon Winter tells the One Health Summit…

5 days ago

NTT Research unveils SaltGrain, a zero-trust data security tool built for the AI agent era

NTT Research launched SaltGrain at its Upgrade 2026 conference on Wednesday in San Jose, California.…

5 days ago

NTT Research names Dr. Tetsuomi Sogawa as new Physics & Informatics Lab director 

NTT Research, the Silicon Valley-based research division of Japanese telecom giant NTT, announced Dr. Tetsuomi…

5 days ago

What the Fall of the Mall Reveals About the Future of Synthetic Data

This piece started from a series of conversations I kept coming back to over the…

5 days ago