Categories: Gaming

Sony says no PS4 announcement at E3 2012

Sony Computer Entertainment Chairman Kaz Hirai

Sony will not be announcing the PlayStation 4 at this year’s E3 gaming expo. Microsoft and Nintendo, however, are still expected to press ahead with their own forthcoming console announcements.

Sony will not be announcing their next-generation console this June in Los Angeles, where it was previously speculated that they would make a surprise appearance.

Sony Computer Entertainment Chairman Kaz Hirai said in a brief statement at the ongoing Consumer Electronics Show in Las Vegas that the company would “not be making any announcements at E3”, and that it had no plans to flout the PS3’s stated 10-year life cycle.

Taking that literally, it’s possible that we won’t see the PS4 until late 2016.

It seems slightly odd that Sony are insisting on adhering so rigidly to their original 10-year life cycle strategy, especially since Microsoft will likely gain another crucial console head-start on Sony. Some of the PS3’s technology, like Blu-ray, is already proving obsolete.

Source: WSJ

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Techstars Startup Weekend bets on Valencia as a next European startup launchpad

Valencia’s tech ecosystem is getting a big win this June 12-14 as Techstars Startup Weekend announces…

3 hours ago

Why enterprises keep getting AI wrong – and what it actually takes to get it right 

In the upper floors of corporate America, budgets are larger than ever, board presentations are…

23 hours ago

The EU wants to put a ‘tax on disinformation’: Fractured Reality report

If your content is deemed to be disinformation by the ministry of truth, your speech…

23 hours ago

You created the song. Now what? How Neural Frames is giving independent musicians a visual voice (Brains Byte Back Podcast)

In the latest episode of Brains Byte Back, host Erick Espinosa sits down with Dr.…

2 days ago

How the launch of Prezent Vivo promises to change the communication landscape in life sciences permanently 

According to research from McKinsey, nearly a quarter of life sciences organizations had already deployed…

3 days ago

International think tank Horasis announces dates for its Asia Meeting

Horasis, the international think thank founded by Frank-Jürgen Richter, has announced that its Asia Meeting…

5 days ago