Categories: Mobile

iPhone users almost twice as likely as Android users to click on ads

According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.

Mobile ad click-through rate by platform

Click-through rates on Blackberry, Symbian and webOS devices are all below the industry average at 0.36%, 0.50% and 0.44% respectively. Jumptap attribute iOSs continued ad CTR performance to the “uniformity of the iPhone’s browsing and app experiences”.

Android devices however continue to dominate market share on the Jumptap Network and have done so for most of 2011. Out of the 83 million users on the network, 38% of devices were Android-powered in June 2011, 33% were powered by Apple’s iOS, 22% by Blackberry and 5% by Symbian. The top three mobile operating systems, Android, iOS and Blackberry, control over 90% of the smartphone market making it very difficult for new platforms like Windows Mobile 7 to gain significant traction.

Mobile OS market share

Jumptap also did a US state-by-state analysis of ad interaction by platform and found that Android devices dominate in southern states, whereas iOS and Blackberry largely dominate northern states.

Ad interaction dominance by platform

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

4 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

4 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

4 days ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

6 days ago

Digital Public Infrastructure will enable public, private entities to control your access to essential goods, services & mobility

Digital Public Infrastructure is a top-down agenda coming from unelected globalists, bureaucrats, and their partners…

2 weeks ago

Open Source Claims to Be a Meritocracy—So Why Are Companies Buying Their Way In?

Imagine that you are a maintainer of a widely used open source project relied upon…

2 weeks ago