According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.
According to market research firm Gartner, Android will power almost half of the world’s smartphone market by 2015. Android, Google’s mobile device operating system, will continue to see phenomenal growth in 2011, as it has done throughout last year, and finish with over 38% market share by the end of this year.
As Nokia and Microsoft were announcing their “broad strategic partnership” which will introduce Windows Phone 7 as Nokia’s principle operating system (as widely rumoured) Apple was evading rumors that the company will introduce an entry-level iPhone along with the release of the iPhone 5 this year.
To celebrate Social Media week 2011, Skype will be giving away freey WiFi access in eight cities around the world. Citizens in New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, Hong Kong and Istanbul, who use Skype Access, will be able to make VOIP calls and surf for free at public WiFi hotspots for free during the week.
Nokia and Microsoft are to make a joint announcement next Friday, a move which suggests that Nokia may be about to abandon Symbian for Windows 7 mobile. It has been rumored for some time that Nokia has been looking to drop its Symbian OS, only last week Nokia’s Chief Executive Stephen Elop further fuled rumors the company was moving away from Symbian when he said Nokia’s future lay in “capitalising and/or joining competitive ecosystems.”
Mobile phone behemoth Nokia may be about to abandon its Symbian operating system for Google’s Android or Microsoft’s Windows 7 mobile, if comments by the company’s Chief Executive Stephen Elop are to be believed.
According to comScore, Google’s Android is the fastest growing smartphone platform in Germany. The data from comScore MobiLens reports on the three month average period in Germany ending November 2010.
According to StatCounter GlobalStats, Android OS has surpassed SymbianOS to become Ireland’s second most popular mobile operating system. iOS, the operating system found on the iPhone, iPad, and iPod Touch, is still by far the most popular mobile OS in Ireland.
Figures from StatCounter Global Stats to the end of October 2010 have revealed that once again Android OS is the fastest growing mobile OS in Ireland. In fact, it’s the only mobile OS that has shown growth in the last month.