Android will power half of world’s smartphone market by 2012

April 7, 2011


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According to market research firm Gartner, Android will power almost half of the world’s smartphone market by 2015. Android, Google’s mobile device operating system, will continue to see phenomenal growth in 2011, as it has done throughout last year, and finish with over 38% market share by the end of this year.

Android wallpaper

The growth experienced by Android comes largely at the expense of Symbian OS, which manufacturers, particularly Nokia, appear to have all but deserted. Symbian’s market share will fall to 19.2% by the end of this year, 5.2% by 2012, and will disappear almost completely by 2015.

Microsoft’s Windows Phone 7 will experience a considerable market share rise to 10.8% by 2012, and 19.5% by 2015. Apple’s iOS will reach its peak market share this year with 19.4% and then fall slightly to 18.9% the following year. And finally, Blackberry will continue to fall steadily year-on-year from 13.4% market share this year to 12.6% in 2012, and 11.1% in 2015.

In terms of handset numbers, Gartner predicts that the big five open OS platforms (Android, Blackberry, iOS, Symbian, and Windows Phone) will collectively account for 1 billion unit sales by 2015, and form almost half of the mobile device market. Also by 2015, almost two thirds of such open OS powered devices will cost €210 or less

To sum up, it looks like Android will emerge as a dominant smartphone market leader within the next few years, Apple are destined to play second violin, and Windows Phone will become catch-up contenders in third place as Microsoft so often habitually do.


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Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.


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