United States President Barack Obama has joined Google+ ahead of next year's presidential election. The Google+ Page has officially been verified by Google and its first update published Wednesday afternoon.
Twitter has released a short promotional video [0:47] claiming that it's "faster than earthquakes". While the video is meant to be understood as a light-hearted quip, the claims made in it are generally true and do validate Twitter's potential role as an early warning system.
According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.
The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.
While Facebook is still experiencing user growth, having reached 687 million monthly active users at the start of this month, this growth rate has been lower than normal for the second consecutive month, according to Inside Facebook.