If you think that only big brands can benefit from mobile apps, you are wrong. 2017 will go to show that mobile is becoming more of a necessity than an option for businesses.
As wearable and tablets and more and more devices hit the market, the IoT makes mobile an absolute necessity.
You will see more and more midsize and small businesses are entering the growing mobile trend this New Year. It’s projected that there will be 268 million apps downloaded, and those downloaded apps will be responsible for $77 billion dollars in revenue in 2017.
The understanding that a mobile-friendly website is not enough anymore for an effective mobile strategy is what 2017 has to offer. Consumers rely on their smart phones countless times during the day. And as people become more dependent on their devices, they expect to get what they need as quickly and easy as possible, and technology like Android instant apps will unroll in 2017 to get consumers what they need, when they need it.
Failing to provide a exceptional mobile experience for customers in 2017 could put businesses at a major disadvantage, given the fact 55% of businesses are investing in mobile technology to help increase sales, to improve customers experience, and to become competitive in their market. If you are not sure if a mobile app is worth it or want to see what the fuss is all about, check the infographic below for Mobile Technology Trends you will start to see emerge in 2017.
- Location based services continue to rise
- Apps are beginning to adopt augmented reality
- Android instant apps are project to be a hit in 2017
- IoT makes mobile app investment a safe bet
Andrew Gazdecki is the founder and CEO of Bizness Apps — making mobile apps affordable and simple for small businesses. A do-it-yourself iPhone, iPad, Android & HTML5 app platform that allows any small business to simultaneously create, edit, and manage mobile apps without any programming knowledge needed — think of “WordPress for mobile app creation.” Bizness Apps was also recently named one the best app creators by the independent research firm Clutch for 2016.