Social Media

Why Google+ will be a huge success

Google+ is all about +You
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Google+ is all about +You
Google+ is all about +You

Google has finally lifted the lid on the Google+ project; their most ambitious foray into the social web to date. Unlike previous ill-fated attempts at social, like Google Wave and Google Buzz, Google+ is different. Why? Because it’s not Facebook.

With Google+, Google replicates the art of real-life communication online where the nuances of such are often lost. Google believe that social should be anywhere, contextual and inherently subtle. Something which Facebook has yet to grasp.

Facebook is a closed network. Even with the ubiquity of Facebook Social plugins across the web, including the Like button and Like box, the vast majority of interaction is restricted to the Facebook site and official Facebook apps. Users are given a rigid platform upon which to communicate and must adhere to Facebook’s social protocol; one that is counter-intuitive to the open values of the Internet itself.

Google thinks differently. Everything Google does is open. The same mantra has been applied to Google+ and will be increasingly so in future development. Google know that it’s ill-considered to place users in a specific and restricted online environment, like Facebook, and expect natural communication to take place. Google state that in “this basic, human way, online sharing is awkward” and how “the subtlety and substance of real-world interactions are lost in the rigidness” of such current social platforms. Is this respect, expect Google+ to not only be available within one specific location, but across the web.

Google+ is a re-think of sharing online. Online communication which is not restricted to a single specific platform, is contextualised among specific social circles and which replicates the subtlety and unobtrusiveness of “hanging out” in real-life social circumstances will ensure that Google+ will become a renowned success.

7 Comments

  1. I think Google got it right this time. The mistake they did with Buzz and Orkut was they realsed to the public at once. Google+ is being released to a small group of people and it focuses more on the privacy part. I guess that will be the most crucial point. Most of the features are similar to FB, just under different names. The real test will come when Google opens it up to the world and mainstream users will have to decide whether they want to defect from Facebook, use Google+ is parallel with it, or just ignore the service. It will be interesting to watch.

  2. I think Google got it right this time. The mistake they did with Buzz and Orkut was they realsed to the public at once. Google+ is being released to a small group of people and it focuses more on the privacy part. I guess that will be the most crucial point. Most of the features are similar to FB, just under different names. The real test will come when Google opens it up to the world and mainstream users will have to decide whether they want to defect from Facebook, use Google+ is parallel with it, or just ignore the service. It will be interesting to watch.

    1. @Dhara Mistry The features in Google+ are great. Now all it needs is people to use them. I think Google deliberately made this not like Facebook so people have a simple alternative or can use both networks, as most likely will be the case.

  3. @Dhara Mistry The features in Google+ are great. Now all it needs is people to use them. I think Google deliberately made this not like Facebook so people have a simple alternative or can use both networks, as most likely will be the case.

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Darren McCarra
Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.