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Sociable's Podcast

Brains Byte Back interviews startups, entrepreneurs, and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every Friday. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.
How do you get your business recommended by ChatGPT, Claude, Gemini and Google’s AI Overviews? Ranking #1 on Google isn’t enough. Erick Espinosa of The Sociable Brains Byte Back podcast talks with John Colascione, founder and CEO of SEARCHEN NETWORKS, about AI search visibility for businesses of all sizes.
When Google gives you ten links when asking for recommendations, ask an LLM, and you usually get three to five names. AI picks them based on reviews, press and brand mentions, not just rankings.
In this episode, learn three simple things you can do this week to increase your chances of becoming more visible through LLM searches.
Free AI Visibility Audit: https://searchen.com/ai
WordPress plugin: https://wordpress.org/plugins/searchen-discover-readiness/
0:00 Google gives you 10 links. ChatGPT gives you 3 names.
0:27 Intro: John Colascione, SEARCHEN NETWORKS
0:53 From truck driver to Google AdSense
1:53 Why #1 on Google isn’t enough for AI search
3:30 Takeaway 1: Ask the AI about yourself
5:27 Takeaway 2: Make your facts match everywhere
6:15 Takeaway 3: Get talked about off your own site
9:13 Recap: 3 things to do this week
Sources: WashU AI Overviews study (Sept 2026), Ahrefs brand studies (May and Dec 2025). Full write-up: https://sociable.co/brains-byte-back
Find out more about John Colascione
Learn more about https://www.searchen.com/
Reach out to today’s host Erick Espinosa
