digital media Archives - The Sociable

Webinar with The Next Web former editor on the future of digital media, startups

10.1K

Today at 2:00PM EST, Publicize PR is hosting a webinar with Martin Bryant, consultant and former Editor-in-Chief at The Next...

Business

Overcoming the Catch 22 threatening the media industry

Guest Contributor6 years ago

2.12K

Since 2004, one out of every four reporting jobs in the media industry outside of the main urban hubs of...

Mobile

ArsenicTV delivering user-generated media for the wants and needs of a generation

Tim Hinchliffe7 years ago

3.32K

The leader of the new wave of Snapchat-based media, Arsenic, has more viewers on Snapchat than MTV has on cable, and the...

Mobile

Smartphones disruptive technology for teens, replacing Nokia; Arekibo report

Piers Dillon Scott12 years ago

3.79K

Smartphone such as iPhones and Blackberries are changing how Irish teens communicate, socialise and even sleep; a white paper released by the Dublin based digital media agency Arekibo reports.

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every other Friday for new episodes. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.