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Technology

Get the most from your second screen experience

Piers Dillon Scott8 years ago

1.93K

Here's how to get the most from your second screen experience without breaking the bank?

Web

WordPress officially comes out against SOPA/PIPA, calls on its users for help

Piers Dillon Scott9 years ago

1.5K

WordPress officially opposes the introduction of the Stop Online Piracy Act and Protect IP Act (SOPA/PIPA act) according to a blog post published yesterday.

Social Media

Now that your inbox is social, here’s how you can use it

Piers Dillon Scott9 years ago

1.57K

Your inbox is as much a part of your social network as Facebook, Twitter, and Google+, so how can you use it for your business.

Web

GoDaddy “no longer supports sopa” after Cheezburger, Wikipedia, & others threaten boycott

Piers Dillon Scott9 years ago

1.66K

GoDaddy has dramatically reversed its support for The Stop Online Piracy Act after Wikipedia, Cheezburger, and Reddit, Twitter users threaten boycott.

Business

Infographic: What is the Stop Online Piracy Act, and why should I care?

Piers Dillon Scott9 years ago

8.51K

The Stop Online Piracy Act, SOPA, has split the technology industry. Dell, Microsoft, MacAfee and others want it passed to protect their copyrights while Google, Yahoo!, Twitter, and Facebook believe it to be a threat to the free web. But just what is SOPA?

Web

Facebook, Twitter, Google, Mozilla, join together against SOPA

Piers Dillon Scott9 years ago

5.93K

Facebook, Google, Yahoo!, Mozilla, LinkedIn, Twitter, eBay, AOL, and Zynga have jointly written to the House of Representatives' Committee on the Judiciary to "express concern" at the proposed SOPA bill.

Web

Eric Schmidt: Apple’s Siri is a threat to Google’s market share

Piers Dillon Scott9 years ago

2.37K

Apple’s Siri is a direct threat to Google’s search market share, according to Eric Schmidt in a letter to the U.S. Senate’s Antitrust Subcommittee.

Social Media

Twitter’s UK General Manager talks Dublin/London offices, Twitter’s growth

Piers Dillon Scott9 years ago

1.75K

Twitter has already hired a number of staff for its Dublin office, Tony Wang (@tonyw ) the General Manager of Twitter UK (@twitterUK) said today but he wouldn't be drawn on what type of jobs.

Social Media

Profile: Social search comes of age with Wajam

Piers Dillon Scott9 years ago

2.46K

As Google, Facebook, and Twitter struggle to define social search Wajam has developed one of the most powerful social search engines on the market.

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.