google i/o - The Sociable

The new Google Maps – On Browser – Hello World – Google Maps

Google I/O gives us a sexy new Google Maps

1.84K

Google has launched dozens of new features at this year's Google I/O but it's Google Maps that's the stand out Google service this year.

Mobile

Google+ gets an Android tablet app, coming to iPad soon

Darren McCarra8 years ago

1.55K

On the evening before its first birthday, Google+ has released an Android tablet app and announced some platform statistics to help quieten cynics.

Google Ireland HQ on Dublin's Barrow Street

Web

Google Maps reduces API usage rates as high profile companies find alternatives

Darren McCarra8 years ago

1.31K

Google Maps is lowering its API usage fees and eliminating the distinction between styled and regular maps and associated tiered pricing in a bid the stem the flow of high profile companies opting to employ alternative and free open source mapping solutions instead.

Technology

Google Music Beta launched: It’s no game changer, yet

Piers Dillon Scott9 years ago

2.04K

Google's long awaited music service, Google Music Beta, was given a limited launch today at Google's I/O conference in San Francisco, but with Amazon's Cloud Player already launched and iTunes poised to begin music streaming it is too little too late?

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.