ie6 - The Sociable

Is Microsoft going to piss off every web developer with the release of IE11?

2.52K

Early reports of Internet Explorer 11 suggest that Microsoft is going to take away web developers' abilities to target the browser for specific CSS edits.

Web

Microsoft say good riddance as IE6 falls below 1% in the United States

Darren McCarra9 years ago

2.23K

Microsoft is today celebrating the further demise of Internet Explorer 6 as it officially falls below 1% market share in the United States for the first time. The US now joins other leading nations Austria, Poland, Sweden, Denmark, Finland and Norway where support for the defunct browser had already dropped below this milestone.

Web

Facebook phasing out support for IE7

Darren McCarra9 years ago

13.6K

One year after Facebook officially renounced support for Internet Explorer 6, it seems that Internet Explorer 7 is destined to experience a similar fate as support for the ailing browser is lacking in Facebook's most important recent innovation - Timeline.

Web

Internet Explorer 9: Why ie9 will be good for the web, and us

Piers Dillon Scott10 years ago

1.76K

It has been billed as the safest, the fastest, the most beautiful and “a game changer”. But however Microsoft pitches Internet Explorer 9 it is obvious that it is entering a very different environment to its predecessors.

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.