Ireland’s Digital Times published a great article yesterday about the ever-present influence that print media still holds over the technology industry. The article cites a survey by Eurocom Worldwide and reports that the printed medium is still very much used by technology executives in the industry.
Although the editorial content of the Irish Daily Star isn’t particularly interesting in my opinion, one half-page advertisement on page fourteen of yesterday’s publication caught my attention. The advertisement contained nothing more than an image of one man’s bald head with a note saying “Warning: Coming to a head near you”, and cleverly a QR code placed neatly in the top-right-hand corner. So once again we ask the question - are QR codes popular enough to use in mainstream media?