profile - The Sociable

Business Technology

Startup ecosystem spotlight on Hungary from past, present, and future

Craig Corbett3 years ago

4.19K

Our friends at 150sec spoke to a number of experts on the ground to compile this overview of the tech...

Mobile

Profile: Designed by M, bringing personality & style to your iPhone

Piers Dillon Scott8 years ago

1.75K

We speak to Design by M, the team behind the stylish increasingly popular Al13 iPhone and iPhone 5 bumpers.

Gaming

Profile: bitSmith Games. How one start-up is gaming mythology on its road to success

Piers Dillon Scott8 years ago

1.78K

One gaming start-up turned to ancient Celtic mythology for the inspiration for its most successful release - and plans to bring more legends to life soon.

Entertainment

Big Motive’s Smart TV app shows what smart engineers can do #websummit

Piers Dillon Scott8 years ago

1.35K

We speak to the founder of Big Motive, whose Smart TV app, Motivision, allows users to make live purchases & will be launched at SXSW in March 2013.

Entertainment

The UK’s Big Motive declares opens fire in the battle for your second screen

Piers Dillon Scott8 years ago

2.7K

The battle for your second screen, the mobile or tablet you use when watching TV, has just begun - with the arrival of Big Motive's Motivision on the market

Social Media

Can’t wait to use the new Facebook Timeline? Here’s how to get it NOW!

Darren McCarra9 years ago

2.71K

Among a slew of exciting announcements made by Facebook yesterday at their f8 developers conference, Facebook introduced Timeline - arguably the biggest shake-up in profile design ever! While it won't be made available to the public just yet, here's how to start using it right now!

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.