Craig Corbett, Author at The Sociable

Craig Corbett

Craig Corbett is a Scottish journalist based in Barcelona. He is principal at media incubator ESPACIO, senior writer for Publicize, and a contributor for Entrepreneur magazine. He covers startup culture, media relations and PR, and media strategies for growing companies.

Business Technology

Techstars launches Alabama EnergyTech Accelerator for innovation and sustainability

Craig Corbett3 years ago

6.3K

Global startup accelerator Techstars launches the Alabama EnergyTech Accelerator for accelerating solutions that will make long-lasting effects on energy, create jobs, and drive...

Business Technology

Startup ecosystem spotlight on Hungary from past, present, and future

Craig Corbett5 years ago

7.17K

Our friends at 150sec spoke to a number of experts on the ground to compile this overview of the tech...

Business Social Media

Get Your Team Typing: How to Jumpstart a Social Media Content Machine

Craig Corbett5 years ago

3.41K

In 1996, Microsoft founder and then CEO Bill Gates gave a famous speech entitled Content is King, in which he...

Social Media

Are Facebook’s censorship policies politically motivated?

Craig Corbett7 years ago

8.3K

During a recent United Nations summit in New York, Mark Zuckerburg was put in the hot seat when German Chancellor,...

Mobile

Newsmeister turns today’s news into a fun & engaging mobile quiz

Craig Corbett7 years ago

If like me, you find the idea of grown adults playing Candy Crush on the metro abhorrent, then Newsmeister has...

Business

When is the best time to get started with a PR solution?

Craig Corbett7 years ago

2.27K

“The key to everything is patience. You get the chicken by hatching the egg, not by smashing it.” Arnold H....

Social Media

A digital ‘magic looking glass’ for sharing updates from social hotspots to the conflict in Ukraine

Craig Corbett7 years ago

2.18K

Sociable's Craig Corbett reviews uCiC, the photo-sharing app with an eye-in-the-sky that allows you to ask users from all over...

Mobile

An app that gives you fashion advice in real-time when faced with a dressing room dilemma?

Craig Corbett7 years ago

3.64K

Sociable's Craig Corbett gives us the rundown on his torturous attempts to try on the right outfit when shopping, and how one...

Brains Byte Back

We explore how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. If you want to be better prepared for the new information age, have a healthier relationship with technology, and get more out of life using top technology and psychology hacks, this is the podcast for you! Every other Friday we bring you interviews with leading experts in the fields of technology and psychology combined, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of top tech companies.

Episode Description below⬇️

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Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.