second screen Archives - The Sociable

Meme

Rainbow shooting unicorns & the Super Bowl – bringing your #YourBigIdea to the web in 2013

Piers Dillon Scott10 years ago

5.67K

GoDaddy and .CO have gone all out on their ad campaign for this year's Super Bowl - featuring dancing unicorns.

Business

How can Shazam – and your second screen – help you test drive a car?

Piers Dillon Scott10 years ago

5.54K

Car maker Volvo has turned to Shazam to make its latest ad and car, the Volvo V40, more engaging to second screen users.

Entertainment

Big Motive’s Smart TV app shows what smart engineers can do #websummit

Piers Dillon Scott10 years ago

2.37K

We speak to the founder of Big Motive, whose Smart TV app, Motivision, allows users to make live purchases & will be launched at SXSW in March 2013.

Entertainment

The UK’s Big Motive declares opens fire in the battle for your second screen

Piers Dillon Scott10 years ago

4.56K

The battle for your second screen, the mobile or tablet you use when watching TV, has just begun - with the arrival of Big Motive's Motivision on the market

Viewers want to engage with TV programming

Technology

Get the most from your second screen experience

Piers Dillon Scott10 years ago

3.94K

Here's how to get the most from your second screen experience without breaking the bank?

Social Media

Second screen app TV Buzz launches in Ireland, zeebox expands to the US

Darren McCarra10 years ago

2.7K

Second screen TV companion apps are alive and well. Today two separate services, TV Buzz and zeebox, announced the introduction of, and expansion of, their respective companion apps.

Entertainment

The New York Times wants your second screen for the Super Bowl

Piers Dillon Scott11 years ago

6.08K

The New York Times has commissioned Livefyre to develop a custom social commenting app for the Super Bowl so it can target your second screen.

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.