Google URL shortner now open to the public

September 30, 2010


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According to a tweet by Google the company’s URL shortner,, is now open for public use.

On the company’s official social web blog Google is keen to point out the differences between their url shortner and other systems such as, Facebook’s and Twitter’s recently launched

According to the blog,

“With, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:

  • Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make even stabler and more robust.
  • Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
  • Speed: We’ve more than doubled our speed in just over nine months.”

The search company has been testing the system for the past year during which time it was only available to a small number of users. The site contains similar features to the market leader such as analytics and link histories.

However, while the company empathises simplicity and reliability it remains to be seen if users will be tempted away from their shortner of choice.

Google Account users can login into the URL shortening site here


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Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.


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