" />
Social Media

Twitter’s Dublin office & self-service ads platform take a step closer

Twitter’s Dublin office & self-service ads platform take a step closer

Things are moving apace for Twitter’s Dublin offices and the company’s self-service ad platform. Two weeks ago it hired Dublin Googler Stephen McIntyre to head up the ad platform and on Friday McIntyre confirmed that his new job starts next Monday (March 12).

Twitter - open for business

Tweeting in reply to a question from the Undergraduates’ Awards Programme Director, Louise Hodgson (@LouHodg),  McIntyre said that he starts in his role as Online Sales and Operations next week.  He also mentioned that more jobs will be up for grabs in Twitter Ireland “in a few weeks.”

Twitter’s self-service ad platform was piloted in late 2011 with fewer than 100 companies and is due to fully launch later this year.  The system is designed to allow advertisers to manage their Twitter ad campaigns without the need to interact with sales reps.  The service has been undergoing a gradual release and since February US companies that accept American Express have been able to sign up.

Twitter is pushing their ads platform hard this year as the social network continues to see impressive growth in traffic and membership.  The site is currently offering $100 to the first 10,000 US “Cardmembers and merchants that register” for the platform, which is due to fully launch at the end of the month.

Even with the gradual release schedule Twitters’ self-service ad platform is expected to be a money spinner for the company.  eMarketer Inc expects Twitter to sell over $260 million worth of ads this year, up from $140 million in 2011.

As for Ireland, Twitter currently has three roles on its jobs site for Dublin, these are in the areas of administration, user safety and spam-busting.

View Comments (2)


  1. LouHodg

    March 10, 2012 at 12:12 PM

    @CathalGillen And still less than 100 followers #mostcrapfamousperson #especiallyconsideringthecontext

  2. LouHodg

    March 10, 2012 at 1:12 PM

    @CathalGillen And still less than 100 followers #mostcrapfamousperson #especiallyconsideringthecontext

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Social Media

instagram post trending

Instagram hashtags: how to get your post trending

Kavinesh ArumugamOctober 18, 2017
HashtagWithMyBae HashtagBestSmoothieEver

Why ratings and reviews are for products, not people

Daniel SanchezOctober 17, 2017
instagram stories polling

How businesses can leverage Instagram Stories’ polling feature

Kavinesh ArumugamOctober 10, 2017
Privacy in the age of performance crime fighting

Why privacy is becoming a collateral of crime fighting

Daniel SanchezOctober 6, 2017
social media marketing

The role of Artificial Intelligence in revolutionizing social media marketing

Boris DzhingarovSeptember 28, 2017
tech grew up

Tech sector issues: 4 ways big tech grew up this year

Ben AllenSeptember 25, 2017

Punks at heart: the tech-savvy reinvention of corporate social responsibility

Daniel SanchezSeptember 20, 2017
twitter bots ddos

Twitter bots launch new generation DDoS attack to deny freedom of speech

Zac LavalSeptember 16, 2017
technology Harvey and Irma

How technology brought communities together in a fight against Harvey and Irma

Zac LavalSeptember 15, 2017