Oliver Griffin, Author at The Sociable

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Startup Week: Scheduit creates 1st AI assisted networking app for event engagement

Oliver Griffin6 years ago

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As Startup Week continues, we are happy to announce the launch of new AI assisted features to the Scheduit platform...

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In this shrinking world full of increasingly impatient people, quick online delivery services are becoming all the rage. To paraphrase Queen,...

Web

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Oliver Griffin6 years ago

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Independent magazines - those produced outside of the main publishing houses - are seeing a rise in readership through a...

Mobile Technology

Customizable apparel app for self expression attracts music industry partnership [Interview]

Oliver Griffin7 years ago

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The Sociable caught up with Billy Shipp, the Chief Marketing Officer (CMO) of custom apparel app, Yoshirt, to find out...

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Microsoft’s ‘Decoded’: The importance of coding best practice

Oliver Griffin7 years ago

2.14K

Microsoft’s Technical Fellow John Shewchuck discusses the importance of coding best practices with Node expert Isaac Schlueter. Last week, Microsoft...

Business

London’s ‘Silicon Roundabout’ has become a nurturing ground for startups

Oliver Griffin7 years ago

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The tech startup scene in London is booming. Research from British accountancy firm UHY Hacker Young found that from 2013...

Brains Byte Back

We explore how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. If you want to be better prepared for the new information age, have a healthier relationship with technology, and get more out of life using top technology and psychology hacks, this is the podcast for you! Every other Friday we bring you interviews with leading experts in the fields of technology and psychology combined, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of top tech companies.

Episode Description below⬇️

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Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.