Business

Squadhelp gamifies company branding with creative contests

branding
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You don’t have to go on a psychedelic Visionquest to come up with that perfect company name. Instead, you can use Squadhelp to gamify your branding needs.

Coming up with a catchy name can be as fun as it is difficult on your own. Brainstorming sessions with word association and stream-of-consciousness flows can produce an array of colorful puns, but oftentimes they end up on the cutting-room floor.

In HBO’s hit comedy “Silicon Valley,” Erlich Bachman endures an ill-fated struggle to devise a company name with the help of psilocybin mushrooms, but he probably would have had better success hiring Squadhelp.

Hiring an agency would be another alternative, but that can be expensive, and anyways it’s not nearly as fun as Squadhelp makes it thanks to their gamification approach to coming up with the perfect catch phrase for your business.

Squadhelp is a crowdsourcing platform which connects creative individuals from across the globe with savvy clients who need branding and marketing assistance.

Instead of hiring a branding agency, Squadhelp allows you to host competitions for business names, tag lines, logos and other marketing projects.

The $199 crowdsourcing service is a simple 3-step process:

  1. Write your project brief, and start receiving catchy suggestions from Squadhelp’s creatives.
  2. Dozens of creatives from across the globe submit entries to your contest within hours.
  3. Once you choose the one you like the most, select the winner and close the contest.

Each contest typically generates 600-1000 names. If they submit bad names, their quality ranking goes down, and there are hundreds of contests every week.

The winner gets paid, and you benefit from the collective wisdom of creatives across the globe. It’s quick, simple and costs a fraction of an agency, which can run from $15K – $20K.

With Squadhelp, you can leave it to creative professionals to help you brand. If you go it alone, you run the risk of becoming one of The 50 Most Unfortunate Business Names Ever. Hint: if you’re looking to name your company the Denver Taco Factory, be sure you look up what other acronyms exist that you wouldn’t want it associated with.

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Tim Hinchliffe
Tim Hinchliffe is a veteran journalist whose passions include writing about how technology impacts society and Artificial Intelligence. He prefers writing in-depth, interesting features that people actually want to read. Previously, he worked as a reporter for the Ghanaian Chronicle in West Africa, and Colombia Reports in South America. tim@sociable.co