fitness Archives - The Sociable

How to biohack your body (Part 1) on Brains Byte Back

3.36K

In this episode of the podcast, Brains Byte Back co-host Mags Tanev interviews two guests on biohacking, discussing everything from...

Woman holding digital glucometer and lancet pen on blurred background. Diabetes monitoring

Business Technology

Weight loss, diabetes will dominate digital therapeutics market: report

Navanwita Sachdev4 years ago

6.97K

Digital therapeutics is booming with research and application. More and more patients, physicians, and health-aware citizens across the world are...

Technology

Lympo: the Lithuanian startup combining running and cryptocurrency

Sophie Foggin4 years ago

9.96K

What better incentive is there to run a marathon than being financially rewarded for completing it? Lithuanian sports and health...

Mobile

Hacking your life with behavior conditioning tech

Sam Brake Guia5 years ago

7.74K

If B.F Skinner's work into operant conditioning has taught us anything, it's that reward and punishment with behavior conditioning can be...

Technology

Top 5 surprisingly successful Virtual Reality markets

Guest Contributor7 years ago

14.1K

Virtual Reality, VR, is becoming ever more popular. In time, we will use it in our daily lives and countless...

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every other Friday for new episodes. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.