the avengers - The Sociable

A year of tweets – 2012’s most popular & important Twitter updates

1.69K

Twitter has released its review of 2012, showing the most popular and important tweets of an eventful year for the social network.

Social Media

Facebook’s Year in Review – Did you mention these topics on Facebook in 2012?

Piers Dillon Scott8 years ago

2.94K

Facebook has revealed its year end review of the most mentioned topics on the site as well as an application that allows you to create your own timeline review of 2012.

Marvel's The Avengers and the International Space Station

Entertainment

The Avengers goes out of this world, to the ISS

Piers Dillon Scott8 years ago

2.09K

NASA is to stream an exclusive screening of Marvel's The Avengers to the crew of the The International Space Station.

Entertainment

Michael Carroll’s 95% spoiler free review of The Avengers

michael.carroll8 years ago

2.25K

Judge Dredd author for 2000 AD, Michael Carroll, reviews Marvel's The Avengers (Avengers Assemble). Don't worry-it's 90% spoiler free!

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.