topsy - The Sociable

Twitter employs sentiment analysis to try and predict who will win at the Oscars

1.3K

Can Twitter, using sentiment analysis, predict who will win at the 2013 Academy Awards? The company wants to find out with the launch of its Oscars site.

Social Media

Twitter puts RSS on death row – can Topsy save it?

Piers Dillon Scott8 years ago

6.89K

Twitter says it will remove RSS and Atom support from its site on March 5 2013, completing a process started back in April 2011.

Social Media

Here’s what Radian6 found when it analysed the Rainbow Oreo reaction

Piers Dillon Scott8 years ago

6.12K

What was the reaction like to Oreo's rainbow cookie image? Radian6's analysis of public social media updates says it was overwhelmingly positive.

Web

Google & Wikipedia generated over half a million anti-SOPA, PIPA tweets in one day

Piers Dillon Scott9 years ago

2.49K

Using the social search engine Topsy we examine how Google, Wikipedia, Mozilla, WordPress, Reddit, and ICanhasCheezBurger's users tweeted awareness of the anti-SOPA, anti-PIPA campaigns

Social Media

Hands on with Proliphiq’s qualitative social media monitoring/sentiment analysis tool

Piers Dillon Scott9 years ago

1.84K

Can Proliphiq's qualitative social media monitoring app take the market from under Klout?

Social Media

Twitter RSS feed generator

Piers Dillon Scott9 years ago

123.3K

Use our Twitter RSS generator to create RSS feeds for Twitter users, Twitter lists, and Twitter search.

Social Media

How to get your Twitter RSS feed using this simple hack

Piers Dillon Scott9 years ago

28.9K

Twitter has removed RSS feeds from its site, following an update to the its search page today, but it is still possible to get a Twitter search RSS feed. Here's how.

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.