Everybody loves a gift card, assuming it is for a shop or store the receiver actually likes. They can often be used as an incentive as well as a gift, such as the recent announcement that American Red Cross is now giving away $5 Amazon gift cards to donors due to shortages of blood.
However, gift cards aren’t always a blessing for some. They can be one of the most notorious targets for scammers across the world, from a man who bought perfume and aftershave using a fake Debenhams gift card in Liverpool, UK to fraudsters in Detroit who have ripped of bars with gift card-based credit cards.
However, these bars are not the only victims to be confused by tricky credit cards vs gift cards. A recent article on Fatherly highlighted the unexpected impact gift cards can have on a child’s perspective of money and credit. The article titled “Gift Cards for Kids Offer a Confusing Introduction to Credit” discussed why giving gift cards to children has implications for how they make consumer-related decisions and how they spend the “credit” a gift card provides.
Drew Sementa, CEO of Tidal Commerce
To get a better idea of the impact that gift cards can have on kids, and how they can be confused with real credit, we spoke with Drew Sementa, CEO of Tidal Commerce, a merchant services company based in Illinois, who said “Educating children about credit is imperative, and something we’re struggling within the US. A recent article in The Street mentioned that ‘71% of teens believe personal finance should be mandatory in schools, yet only a handful of high schools across the country require anything more than a few weeks of basic economic coursework.'”
