Categories: Technology

Google buys DVR company SageTV, impending Google TV upgrade?

Google has acquired digital video recording (DVR) technology company SageTV, which suggests that a Google TV upgrade may be on its way. Neither the sale price or specific future plans have been revealed by either company.

SageTV interface

SageTV provides DVR software that runs on Linux, Mac OS X and Windows, allowing users to watch and record television, view photos and listen to music on their television sets from a host PC. SageTV also provide a service which allows users to watch TV over a high-speed internet connection, including popular on-demand video site Netflix.

In a statement on SageTV’s website, the company outlines their motives for joining with Google,

“As the media landscape continues to evolve, we think it’s time our vision of entertainment management grows as well. By teaming up with Google, we believe our ideas will reach an even larger audience of users worldwide on many different products, platforms and services.”

The statement goes on to note how “Google’s developer efforts…stimulate innovation across the web” and that both companies’ “shared vision for open technology” will help SageTV “advance the online entertainment experience”.

This latest acquisition may improve Google’s own interactive television offering, Google TV, which has failed to really impress so far. It would make perfect sense if Google now integrates some of SageTV’s most popular features into its own service.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

How a former Wall Street exec is saving your plants and the planet 

Jeanna Liu’s love for nature is rooted in her childhood. As a young girl, Liu…

2 days ago

New initiative announced to accelerate cloud, GenAI adoption in Latin America

The arrival of generative artificial intelligence (genAI) into the mainstream at the end of 2022…

2 days ago

Deborah Leff to join Horasis Advisory Board in boost to machine learning and data initiatives 

Data analytics and machine learning models deliver the most powerful results when they have access…

2 days ago

37, Emotionally Stuck, and Why the Journey Didn’t Change Me

I’ve been on the road for almost a year now. Chasing freedom, adventure, and purpose.…

4 days ago

Will iPhones Get Pricier Under Trump’s Leadership?

As technological use increases, so may the cost of innovation due to the global movement…

4 days ago

The Science of Gift-Giving: 10 Functional Gifts for the Holidays

Have you ever asked yourself why some people are amazing at picking gifts, while others…

5 days ago