" />

Advertising in a tech-driven world

Advertising in a tech-driven world
Boris Dzhingarov

In an age ruled by technology, advertising has quickly followed suit. Though billboards and posters still litter the streets, more businesses are looking to online advertising to reach an online generation. Of the hundreds of marketing techniques out there, these are some of the top contenders in a digital era.

Social Media

The average person will spend five years of their life on social media, according to a study by MediaKix. The popularity of social media makes this a highly effective form of marketing. This covers a wide range of marketing strategies, from YouTube pre-roll ads to competitions and promos on Facebook and Twitter.

Viral Marketing

Viral marketing has some overlap with social media, in that viral marketing campaigns are often shared and spread through social media. Nandos South Africa runs quite possibly some of the most successful viral marketing campaigns out there. Often mocking political figures, many of the ads are banned from television soon after their release, by which point they have already gone viral. In many cases, the ban makes them more popular.


Search Engine Optimization is an increasingly popular form of digital marketing. Very different from traditional paid advertising, SEO focuses on generating traffic for your web page, increasing the “natural” results in a search engine. Typically, this is done by inserting a link to your web page into already popular blog sites and articles to generate click-through traffic. Essentially, the more traffic your website has, the higher it will appear in search engine results.

Content Marketing

Getting people to your site isn’t always enough. Having a high-quality, well-designed website will keep people there. A good site with good content will catch, and hopefully hold people’s interest. Many companies rely on interesting, informative blogs posted on a regular basis to keep customers coming back to their website.

Other types of content marketing are email newsletters, mobile apps, social media content and online newspapers and magazines. The benefit of content marketing is that it engages an audience who might otherwise ignore side-bar advertising or pop-up ads.

Database Marketing

Many retailers offer loyalty programs, in themselves a form of marketing, store credit and other offers which usually entail giving your contact details to said retailer. These details are added to a customer database which is then used for database marketing, emailing advertisements and promotions to customers.

Product Placement

This usually involves paying a celebrity to promote your product. Originally, and still, a TV phenomenon, product placement now encompasses YouTube celebrities. This may be more effective as, rather than appearing as a traditional TV advert, YouTube celebrities can market directly to their audience as part of their usual content.

In some instances, they are paid to incorporate a product into their content, without blatantly advertising – simply portraying the product as something they themselves buy and use. Enticing dedicated fans wishing to emulate their idols to buy the product.

Of hundreds of marketing techniques, the effectiveness of each will vary relative to the target audience, but there are some universal principles.

View Comments (1)

1 Comment

  1. Pingback: Advertising in a tech-driven world – Marketing Design Magic.site

Leave a Reply

Your email address will not be published. Required fields are marked *

Boris Dzhingarov

Boris Dzhingarov graduated from the University of National and World Economy with a major in marketing. He writes for several sites online such as Semrush, Tweakyourbiz and Socialnomics.net. Boris is the founder of TechSurprise.com and MonetaryLibrary.com.

More in Business

nordic startup awards

Nordic Startup Awards highlights region as alternative to Silicon Valley for tech

Jess RappOctober 20, 2017
trucking freight

The old world of freight is fleeting: 4 new advancements in the trucking industry

Ben AllenOctober 18, 2017
accelerator latin america

Rockstart accelerator launches its 1st program in Latin America

Jess RappOctober 16, 2017
mental health

Organisations tackling male mental health issues

Ben AllenOctober 16, 2017
startup ecosystem hungary

Startup ecosystem spotlight on Hungary from past, present, and future

Craig CorbettOctober 13, 2017
high turnover call center

Tackling high turnover in call centers with Tenacity

Nicolas WaddellOctober 12, 2017

New blockchain-SAP marketplace ushers in ‘second generation of the internet’

Nicolas WaddellOctober 6, 2017
technology fights ticket touts

Technology’s solutions to ticket touts

Nicolas WaddellOctober 3, 2017
pickit office app

Pickit beats out Salesforce, DocuSign in Office Award’s best Overall App Category

Tim HinchliffeOctober 2, 2017