decoded Archives - The Sociable

DECODED Profiles: developer evangelist Tessa Mero on building open source communities

3.29K

Developer evangelist, volunteer addict, global speaker, and mentor Tessa Mero visited the Microsoft office in Berlin earlier this year to...

Business

Swedish stock image startup Pickit enters US market with new office today

Tim Hinchliffe5 years ago

7.3K

Swedish stock image startup Pickit today announces its entry into the US market with its first office in Redmond, Washington. The...

Technology

AI is replacing traditional golf caddie with data-driven results

Tim Hinchliffe5 years ago

6.27K

An "AI caddie" for golfers leverages machine learning to calculate elevation, speed, and wind while boasting improved handicaps over its human counterparts....

Technology

Babylon.js: the engine powering Nat Geo’s VR Genius experiment that puts you inside the mind of Einstein

Tim Hinchliffe5 years ago

4.53K

3D game engine library Babylon.js continues to attract big names in gaming and edtech, this time powering National Geographic's Genius...

Web

Microsoft DECODED Show Season 2 to kick off with special screening in SF

Tim Hinchliffe5 years ago

8.74K

Microsoft announces the premier of the second season of the DECODED Show to air on Wednesday, August 23 at 6PM PST...

Technology

Microsoft’s ‘Decoded’: The importance of coding best practice

Oliver Griffin7 years ago

2.2K

Microsoft’s Technical Fellow John Shewchuck discusses the importance of coding best practices with Node expert Isaac Schlueter. Last week, Microsoft...

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every other Friday for new episodes. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.