Lego - The Sociable

Technology

Check out the new LEGO® Beer Bot powered by BuWizz

Tim Hinchliffe2 years ago

3.04K

LEGO® bricks have come a long way since Ole Kirk Kristiansen first launched the company named as an abbreviation of...

Science

Controlling Creepy-Crawly Kamigamis – an Affordable Robot for Kids (Video)

George Chilton5 years ago

1.89K

Sociable’s George Chilton takes a look at a new educational robot for kids from Dash Robotics and talks about the...

Meme

Is Lego about to embrace the Dark Side by releasing an official 3D printer? #aprilfools

Piers Dillon Scott7 years ago

3.07K

Is Lego about to embrace the Dark Side and release an official 3D printer? Let's have a look.

Entertainment

I’ve got a bad feeling about this: Obama Administration says no to building a Death Star

Piers Dillon Scott8 years ago

1.74K

The Obama Administration has refused a petition that would have required it to build a fully operational Death Star by 2016.

Mobile

Who wants some robotic Lego you can control with your iPhone?

Piers Dillon Scott8 years ago

3.45K

At CES 2013 Lego will announce an upgrade to its Mindstorms kits which will allow iPhone & iPad users control their Lego creations with their iOS devices

Meme

Christmas Specials-[Simon’s Cat, Misery Bear, Muppets, Lego, Dublin Airport & HRH The Queen]

Piers Dillon Scott10 years ago

2.18K

Christmas is that wonderful time of year when the world gathers together, and with one breath, prepars to laugh their socks off at some of the funniest videos produced for the season. We present to you a selection box of some of the best Christmas Specials from this year (mostly) from across the web.

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.