tech news Archives - The Sociable

Mobile office tools to help digital nomads find their working zen

4.52K

While many may embrace minimalism for the mental or stylish benefits, learning to live with the basics is an essential skill...

Technology

Should your company be open to open sourcing its software?

Sam Brake Guia4 years ago

8.34K

Developing software can be a long, expensive process for a company, yet there are many advantages to open sourcing, which...

Business

Insolar tops DP Rating list of blockchain projects

Sam Brake Guia4 years ago

5.49K

Insolar, the fourth-generation blockchain project created to bring the benefits of blockchain technology to enterprise-grade applications, has received a glowing...

Business

EchoCare Announces Completion Of Round A Financing For State Of The Art Elderly Home Monitoring Technology

Sam Brake Guia4 years ago

7.62K

EchoCare Technologies Ltd. (“EchoCare”) has completed a first round of investment through a group of strategic investors, including Centrica, through...

Business

Nexo, the World’s Largest Crypto Lender, Publishes Interim Report

Sam Brake Guia4 years ago

7.56K

Nexo, the world’s most advanced instant crypto loan provider, is sharing the interim report detailing the dividend distribution of $912,071.00...

Technology

Fuelio Introduces Trip Log, Allowing Drivers to Record Their Daily Commuting Expenses

Sam Brake Guia4 years ago

2.96K

Fuelio, the number one free gas consumption and cost tracking app for millions of users around the world, is adding...

Technology

“Can a robot write a symphony?” – The blossoming artistic talent of modern day AI

Sam Brake Guia4 years ago

10.7K

Over the past four years, AI has made incredible breakthroughs across many industries and areas. The greatest evidence of its...

Business

Liongard Announces Metrics, A Game Changing Feature Providing MSPs With Counts And Lists To Simplify Daily Operations

Sam Brake Guia4 years ago

9.62K

Liongard, a technology company that provides IT management software to Managed Service Providers (MSP), has announced a new major feature...

Social Media

Boomers in Tech: Boomers on Facebook

Sam Brake Guia4 years ago

10K

The social media site originates from a college dorm room, yet it appears that its original user base of millennials are...

Web

The Sociable: Our top 20 stories from 2012

Darren McCarra10 years ago

2.24K

Before we begin our journey again in 2013, we take a look back on 2012 and reveal the stories you read most on The Sociable.

Brains Byte Back

We explore how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. If you want to be better prepared for the new information age, have a healthier relationship with technology, and get more out of life using top technology and psychology hacks, this is the podcast for you! Every other Friday we bring you interviews with leading experts in the fields of technology and psychology combined, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of top tech companies.

Episode Description below⬇️

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Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.