You better get dancing if you want to listen to Calvin Harris’s 18 Months on your phone
Songster Calvin Harris has released this innovative iOS and Android app that lets you listen to this latest album, 18 Months (Android | Apple) for free. That’s right you can listen to the entire album without having to spend a cent…But there is one catch.
You have to keep moving.
To play any track from the album you have to keep dancing – that’s right the app will only activate as long as you’re dancing (or at least shaking your phone a lot – but we think that’s cheating). With that said there is some sound logic behind the app’s creations. It has been designed to fit into the lifestyles of its primary audience – as the developers say;
“[The app is] the perfect partner for a run or gym session (or a personal rave!), you have to keep your iPhone [or Android] moving to keep the track playing. With secret tracks and content to unlock, it’s a whole new way to experience one of the biggest albums of the year”
The dance-to-play system was developed by the appropriately named We Make Awesome Sh.it (@wemakeawesomesh | Facebook). And this isn’t the first big hitter coming from the Cardiff based company, which has also worked on campaigns by Microsoft and Intel.
We just have one word of advice – keep a tight hold on your phone as you dance, we don’t want any Wii-type injuries.