Social Media

The incredibly difficult way to avoid using links on Twitter

Twitter's homepage

You mightn’t have noticed, some of you mightn’t even care, but links have finally taken over Twitter.

Twitter's homepageSince last week Twitter has been replacing standard, and other short urls with their own links (even if they look like or links trust us they are’s in disguise).

Of course this would be great if Twitter had released its analytics system to the public already and we could see stats on our links.  But that has not happened yet, so what do you do if you want to accurately measure the number of clicks your links received?

Easy, use

Or, more accurately, use’s link shortner. links are the very same as links (except, of course that they are two characters shorter), in fact both shorteners are so similar that you could take a standard link such as the ones below and replace “” with “” and you’ll be taken to the same page, for example;

Here’s how it works, Twitter will only convert links to’s if the links are over 20 characters long or are entered directly via Twitter’s own website, or are contained in retweets (rather than a client like or Hootsuite). So, by using’s links you can avoid converting links to’s and still have access to the same stats as you would previously have had with

1. To use log into

Sign into
01. Sign into

2. Under the text box is the character count with the words “Shorten with” Click on the text.

Click on "Shorten With"
Click on "Shorten With"

3. Select from the menu.

Select form the menu
Select form the menu

4. You will then get a message confirming your change.

Your default domain has been set to
Your default domain has been set to

5. All links will now be shortened to

All links will now be
All links will now be

So, until Twitter’s Analytics comes along this will standardise your posts’ links and stats.


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Piers Dillon Scott
Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).