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The Irish are some of the most active users of the social web, but how important is it for brands to understand how the public uses Twitter, Facebook, Google+, and LinkedIn

"Native advertising" is the advertising industry's latest buzzword but is just a passing fad or the industry adjusting to advances in participatory media?

Twitter's new Cards feature allows small businesses and start-ups reach large audiences with just a few extra lines of code.

Twitter's updated ads platform now allows companies to target users based on their interests and the types of users they follow.

DataSift has added Wikipedia as a data source in its Social Data Platform, allowing companies to track mentions of products and services in real-time on the internet's largest user collaborated encyclopedia.

Google has today announced the expansion of its Business Photos program, allowing businesses to add a Street View style virtual tour of their premises on Google Maps and on their Google Places listing.

It's great to see social media innovation among companies and especially so within the perceived limitations of Twitter's 140 characters.

Entrepreneur and blogger Lior Levin (@liors) examines the best ways businesses and professionals can stay ahead of the latest digital (and traditional) marketing trends.

Think big, start lean, and create a strong brand; that was the message for entrepreneurs and technology start-ups this morning at the seventh Dublin Web Summit.