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The Pottermore Shop
Technology

Is Pottermore a game-changer?

Pottermore, an "online reading experience built around the world of Harry Potter", launched in beta yesterday after some delays. As well as becoming a destination where fans of the book series can interact with the brand, Pottermore also includes a digital book store where all seven Harry Potter novels are sold exclusively in digital form - crucially bypassing traditional publisher and online retailers alike.
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