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Technology

Colombia-based Pimex beta launches CRM for marketers to monetize leads

Colombia-based Pimex beta launches CRM for marketers to monetize leads

Colombia-based marketing leads organizing platform Pimex beta launches to help marketers better manage and monetize their leads.

Available in both English and Spanish, the company out of Medellin, Colombia aims to prevent the loss of sales leads for small and medium sized enterprises (SMEs).

Pimex allows users to create automatic replies that satisfy the immediate need for information from a prospective customer. It’s like having a Sales team 24/7, ensuring that a customer who is online late will receive an immediate answer to his or her questions.

The platform allows marketers and sales teams to:

  • Organize organic leads and their payments
  • Detail analytics regarding prospects
  • Give real time updates on the status of your leads
  • Automate responses to newly arriving leads

It’s been widely reported that 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.” That’s a huge percentage of leads that go wasted, and could be better managed by the likes of Pimex.

Additionally, “25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day.”

That’s a quick turnaround for introducing the simple act of effectively managing your leads.

According to MarketingSherpa, “The solution to Sales’ needs is a lead scoring process, particularly for the longer, complex sale that is already being managed by a combination of marketing automation and CRM software to help take leads through the entire buying pipeline.”

Read More: TidyMarketer launches all-in-one SaaS marketing hub for managing campaigns

What MarketingSherpa suggests is most needed for sales is exactly what social technology Pimex provides, and that is a CRM software that, in the case of Pimex, doesn’t rely on HubSpot or any other CRM software.

The platform allows marketers and sales teams to obtain real time information that isn’t provided by the usual analytics tools, and Pimex is not a competitor to CRM software but rather a compliment to it for small to medium enterprises.

Pimex is free to test out, and operates on any device that has a connection to the Internet, and since the platform is self-sufficient and doesn’t operate with HubSpot, it sets itself apart from its competitors.

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@TimHinchliffe

Tim Hinchliffe is a veteran journalist whose passions include writing about how technology impacts society and Artificial Intelligence. He prefers writing in-depth, interesting features that people actually want to read. Previously, he worked as a reporter for the Ghanaian Chronicle in West Africa, and Colombia Reports in South America. tim@sociable.co

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