Jess Rapp, Author at The Sociable

Jess Rapp

Born and raised in Asia, and a global nomad, Jess is always on the look out for the next adventure, and what stories it will bring. She is passionate about solving world issues, and how technology can play a role in this.

Business Technology

The gig economy has a new player in town, keeping your finances in order

Jess Rapp5 years ago

9.93K

Popularized by Uber and AirBnB, the gig economy has grown immensely over the past few years, raking in a workforce...

the sociable -gender inequality startups

Business

2018: the year women shake-up the startup scene

Jess Rapp5 years ago

10.2K

Gender equality in the work place, or rather the lack of it, was one of 2017's pivotal topics. The combination...

Gaming

eSports attracting more than just competitive gamers

Jess Rapp5 years ago

10.4K

The eSports industry has exploded in the past couple of years with a record number of competitive gamers entering leagues,...

Technology

How tech can help solve any mishaps in gift giving to millennials

Jess Rapp5 years ago

4.24K

With Christmas right around the corner, the millennial enigma continues to baffle many when it comes to gifts this holiday...

Technology

Coding Autism: the startup empowering autistic adults in the tech industry

Jess Rapp5 years ago

10.4K

Technology has helped open doors for people with autism, from AI apps democratizing education, to Augmentative and Alternative Communication (AAC)...

Business Technology

Storiad: a new digital chapter for the book industry

Jess Rapp5 years ago

4.49K

Despite the fact that over one million books are published every year in the US alone, authors actually have very...

Technology

How video analytics and facial recognition are fighting crime

Jess Rapp5 years ago

9.63K

Security surveillance just got smarter thanks to the development of video analytics and facial recognition technology. With millions of closed-circuit...

Technology

FINNOSUMMIT to bring Latin America’s most advanced Fintech startups to Miami

Jess Rapp5 years ago

4.57K

Arguably one of the most successful fintech conferences in Latin America, FINNOSUMMIT Miami will bring together cutting-edge industry players to discuss...

Web

Pawn Friday will unite 1,000 shops to provide financial lifeline to underbanked

Jess Rapp5 years ago

3.66K

PawnGuru has come up with an alternative way to grant the underbanked financial access by using the pawn industry as an...

Business

Nordic Startup Awards highlights region as alternative to Silicon Valley for tech

Jess Rapp5 years ago

5.46K

On Wednesday October 18, Nordic Startup Awards held its Grand Finale in Stockholm, Sweden, an event honoring the Nordic region's...

Business Technology

Rockstart accelerator launches its 1st program in Latin America

Jess Rapp5 years ago

4.09K

Dutch Startup accelerator Rockstart kicked off its Web & Mobile Accelerator Program on October 11 in Bogota, Colombia - its first in Latin...

virtual reality is being used to combat a very real issue: sexual assault

Technology

How VR is being used to combat a very real issue: sexual assault

Jess Rapp5 years ago

5.32K

Vantage Point, a virtual reality (VR) company providing perspective on sexual assault from both victim and perpetrator, is launching a...

Technology

Gesture control tech is disrupting industries, but is it making society too dependent?

Jess Rapp5 years ago

4.58K

Gesture control technology can now turn any object into a remote control using cameras and is revolutionising industries, but is...

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every other Friday for new episodes. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.