Business

Apple retail store performance 17 times greater than average

Apple Store on Fifth Avenue
Apple's flagship store on Fifth Avenue has a square footage of around 20,000
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Apple Store on Fifth Avenue
Apple's flagship store on Fifth Avenue has a square footage of around 20,000

Apple’s physical retail stores perform better than any other. In fact, Apple’s performance, measured in annual sales per square foot, is 17 times higher than the average retailer and twice as efficient as its nearest rival.

The RetailSails data comes from a sample of 160 physical store retailers in the United States that publicly report results. Sales per unit area, in this case sales per square foot, is a standard measurement used to determine a store’s success.

Top 20 US retailers - April 2012

The average sales per square foot for regional malls in the United States is $341, $400 for specialty clothing retailers and $600 for jewellers. The average score for the top 20 performing retailers in RetailSail’s 160-strong sample is $787 per sq. ft.

Apple stores score significantly higher than this. Apple has annual store sales of over $6,000 per sq. ft., twice as high as second place retailer Tiffany & Co on $3,000 per sq. ft.

It doesn’t stop there. While Apple leads in sales performance by some margin, it also leads in year-on-year performance growth. Apple’s sales per sq. ft. performance growth stands at around 70% in one year, compared to its nearest rival Lululemon Athletica on 45%.

Top 20 US retailers by yearly growth - April 2012

Apple may have an advantage over other companies in some respects, skewing the data a little. For one, Apple only has around 300 stores worldwide, significantly less than some others considered. Apple’s product line is also focussed and expensive, with consumers often having decided on a particular purchase before entering the door.

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Darren McCarra
Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.