Business

Read how companies, startups, and businesses are impacting society through technology.

J.K. Rowling's Pottermore
Business

J.K. Rowling’s Pottermore brings App Store economics to ‘niche’ markets

With the launch of the Pottermore website Rowling has brought app store economics to ‘niche’, that is to say single subject, markets. This is not only a dramatic change for book publishers but will certainly change online economics for other established franchises. Film, video games, and music retailers will be paying close attention to Rowling’s Harry Potter App Store as they attempt to replicate her economic model for themselves.
Marketo website
Business

Cloud computing firm Marketo creates 125 jobs in Dublin

Cloud computing firm Marketo are to create 125 jobs over the next three years in Dublin, Minister for Jobs, Enterprise and Innovation Richard Bruton will announce this morning. The IDA Ireland backed initiative will see the California-based company deliver business-to-business marketing automation software across Europe.
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