Read how companies, startups, and businesses are impacting society through technology.

Global online sales increased by 25% in 2010

Conversion rates down 55% among online shoppers

Online conversions rates among UK shoppers are down almost 55% in the past five years, according to the latest IMRG Capgemini e-Retail Sales Index. In 2006 the average online conversion rate was 8.4%, but this figure has steadily declined to 3.8% in 2011 as consumers shift from 'online purchasing' to 'online shopping'.
Apple's new offices on Cork's Half Moon Street overlooking the quays. Credit: Google Street View

Apple to create up to 350 new jobs in Ireland

Consumer electronics giant Apple are to create up to 350 new jobs in Cork, Ireland, after agreeing to lease offices in Cork’s city centre, according to the Irish Examiner. The new offices, on Cork’s Half Moon Street, constitue 25,000sq. ft. and may accommodate up to 350 workers.
J.K. Rowling's Pottermore

J.K. Rowling’s Pottermore brings App Store economics to ‘niche’ markets

With the launch of the Pottermore website Rowling has brought app store economics to ‘niche’, that is to say single subject, markets. This is not only a dramatic change for book publishers but will certainly change online economics for other established franchises. Film, video games, and music retailers will be paying close attention to Rowling’s Harry Potter App Store as they attempt to replicate her economic model for themselves.
Marketo website

Cloud computing firm Marketo creates 125 jobs in Dublin

Cloud computing firm Marketo are to create 125 jobs over the next three years in Dublin, Minister for Jobs, Enterprise and Innovation Richard Bruton will announce this morning. The IDA Ireland backed initiative will see the California-based company deliver business-to-business marketing automation software across Europe.
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